Eating is about human relations and being together. We meet our co-workers for lunch or sit at the table with our family at home. At the same time, eating is a very personal and individual matter. With their “Meet and Eat – The Subway Experiment” campaign, Subway focuses on the uniqueness of their products. They want to prove that with a “modular principle” approach everyone gets their perfect sandwich. The idea for the advertising film was simple: 8 people, 65 ingredients, 20 questions and in the end everyone receives their perfect and unique sandwich. What makes this so special is the human aspect, i.e. getting to know the customer personally, reading and assessing the other person during a conversation. In the end, this is how the customers’ personal feel good food is created. The shoot of the commercial with director Christoph Baumann and DoP Martin Niklas was a rather complex thing. Four agencies and three customers required a team of 18 people with four cameras on site. The three days of shooting in Munich happened in the first week of January when usually no one is working – a challenge the team mastered perfectly. Personal interview situations with a look behind the scenes were shot on site, giving the advertising film a very personal and authentic look. At the same time, the photos for the campaign and for a large-format poster were shot. After 15 days of post production, 8 main films, 16 cutdowns, 2 overall films and a total of 16 teasers were published in different social media formats. A really big project that proves that, even with lack of time and challenging conditions, professional and high-quality results are absolutely possible.