The sun shines brightly in the sky, making the slope look like a sparkling snow blanket, the air is freezing cold. As the snowboarder leans into the curve, glistening snow spurts aside. As soon as the first seconds of the image film appear on screen, a feeling of outdoor adventure arises! Adrenalin goes up, making you want to go down a slope right away – advertising for winter sports and products couldn’t work better!
But not only in winter do outdoor videos spark a desire to be outside, also in summer they make you want to climb mountains and explore roads, forests and nature. No matter where the adventure is waiting, it offers a perfect setting for image films, product videos and other media productions for sports brands which sell outdoor clothing and equipment. Whether by bike, on foot or on the yoga mat, what matters is to convey the feeling that sport gives by moving image content. This requires strong images, the right dynamics, such as switching between high speed tracking shots and soulful slow motions, and of course the right music. So, when viewers feel a desire to lace up their shoes, pack their backpacks or put on their swimming goggles, then the creative minds of a film production have done everything right. Are you looking for examples? Here are three films that show how to turn the feeling of limitless freedom into videos.